Tuesday September 21, 2010 23:06

The Color of Money

Posted by Ghartoko as Computer and networking

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People do not know that they have ignored the ad, because their natural instinct to focus on the material they read and to reduce “nuisance”. Remember: they are online to find information. It can search for particular songs they want and download it, an article on their hobbies, or a recipe to cook for dinner. They focus on the problem, and their minds quickly filtering out anything disturbing. Which includes visual noise on web pages.

money_online

money_online

Ads say “visual noise” and ironically, the greater (and more obvious) ads, the more likely it will be ignored. Which seem to contradict all the instinct of a larger ad-should be better, right? Who can work on the highway, when a looming billboard will catch your good if you plan to see it or not, but on the Internet, there’s only so much advertising. As a gut reaction, the eye jumps more than anything that looked like a “traditional” advertising banners, no text contained therein. That’s why if you look at studies, 468 x 60 ads and 728 x 90 ad, actually getting the lowest click through rate.

But the challenge is how do I get Adsense people read them, and clicking it. How do you do that your ads do not look like trash? Simple: create like no ads, and then insert the point where people will be very interested in what you say. Then, viewers see not only the web sites your ads, but see your ad as a valid solution or may be mnyelesaikan their problems.

The Color of Money

Graphic design principles will help you, use contrasting colors to attract attention. But for Adsense, you’ll get better results if you take a soft approach in order to make the ads blend with your web pages. Your ad will be seen as the editorial content is valid: as information, help, and credible as the articles they read.

That’s why advertising and background color should be the same as the web page where it is located. If your website is a white, white make your ad, and if it’s blue, make it to blue. This is not cheating, it’s psychology. Advertisers in the magazine have been doing for years, copying colors, and fonts from the pages of magazines. Readers are then more likely to continue reading the text ads rather than skip over it because it was “not part of the page.” By the time they realized that it was an ad, they are interested in the benefits offered. By applying this principle to your ad, you will probably get good results.

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