Monday September 13, 2010 23:32

Secrets To Building Your Online Credibility

Posted by Ghartoko as Computer and networking

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In some ways, the Internet can be compared to the Wild Wild West. (Where do you think the acronym “WWW” wine?) There is no real central authority in charge and many scam artists take full advantage of it. Especially as a small business owner with any big company name behind it, building credibility in the minds of potential customers becomes crucial.

Here are seven ways to build your credibility online.

online business

online business

1. You may find it beneficial to place your image (even a smugshot) on its website.

Brick and mortar stores have the advantage since the officer has a direct conversation face to face with the customer. It is therefore easier to “connect” and build a relationship.

I recently read an interesting thread on a marketing board forum message with several people giving opinions on the pros and cons of putting your picture on your site. Most of the fears were that people can be disabled by ethnicity of the owner. Although this is a real fear I think the best reaction I’ve read on this point came from a small business owner Italo-American. She said she did not want to do business with someone who was biased against it anyway – I said – “Problem solved!”

Your photo helps your visitors to reach across the great abyss of the Internet and feel of its customers – from their monitors. Why do you think cell phone customers are trading in their “old phone” for the new talk of “me-and-see-me-in-the-same-time” models?

2. Provide an audio message to your own voice.

This is closely linked to the previous tip. Everything has to do with feeling connected and human. They are not computers – they just use them. We have emotions and use them to communicate. There is nothing that can communicate emotions as the human voice.

I can still remember fondly the days before my family could afford a television. As kids, we often hear these radio dramas. You were there in the middle of the action. “The RRRRanger Loooooonee!” The gallop of the horses, the rattle of gunfire … trust me, you were there. You smelled the gunpowder and rode horses!

What can you use your voice to do? At least I can say: “There is a real person behind this” website. In our time automated account.

3. Place your physical address and contact information on each page.

Also in this case is being transparent and open about their identity and how you can be contacted. You have nothing to hide, and you do not intend to take their money and close its website the following day.

His guidance also adds a sense of structure for very fluid environment of the Internet. It is very similar to the sign on a brick and mortar store – this is where I am. That’s why a PO box would not suffice.

Can be reached by fax, landline, email and mobile phone? This information is added to its credibility, not to mention its perceived availability.

4. Do not use a free email or hosting service as your main site.

Closely related to the credibility of the perceptions that are created for your business. Some say that the business image is everything. It may be that having a little too far, but you are not who you think you are, but what the customer perceives you to be!

If you use a free email service like hotmail.com what does this say about you? You are so successful, but they can not even afford a paid email service? Most spammers use these free email accounts anyway – that is another count against you. It may be better to use the account associated with the domain of your site for payment. I believe that almost all web hosting services offer POP email accounts.

5. Have an “About Page.

When an Internet user on your site appears for the first time is like going on a blind date. The visitor may have heard a little about yourself and know where to find you, but window shopping is practically. The ‘About page gives a good opportunity to get a quick background check on you. Then you know if you are the one really wants to build a relationship with.

The information that you should put on this page include:
- A personal biography and professional
- Maybe a picture of himself
- Name, address and telephone number
- Your business objectives,
- A complete description of you and your business.

Knowing this scheme “of who you are places the visitor at ease and most disappear fluctuations hopefully nervous. Why? She is not afraid to have it checked.

6. Include a statement “Privacy”.

Internet users are becoming more and more sensitive to how your personal information is being used. This makes it almost imperative for you to provide a page with its privacy policy.

General concerns to be addressed are:
* How to use the information collected.
* Is the information shared with third parties?
* Let them know how you can opt out of any mailing list to sign up for.
* Why can track your IP address.

For a more detailed discussion of web site privacy see: http://www.truste.org/

7. Use customer testimonials and product reviews unsolicited.

What you say about your product or service is not taken very seriously. I mean what do you expect to read anyway? Is your product … duh. What are the most weight are the opinions of other experts in their field. But what takes the most important is what the customers themselves say.

This means that you can get instant credibility if you have the unsolicited testimonials from satisfied customers. These statements must be accompanied by e-mail address or website and the full name of the client. The less information you give about the client that is offering the minor’s testimony is credible. I have had contact with visitors that actually these customers to confirm that the testimonies were real.

So the testimonials pour in – too much is not enough.

There it was. Use these strategies to help build your credibility online and see more customers willing to open their wallets and their hearts.

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